Why choose Marketing?

In everyday life marketing surrounds us – in the television adverts we watch, on the websites we access, in the stores where we shop, in the brands we buy, the products we choose and so much more.

This subject introduces students to the many dimensions of marketing and demonstrates why it is much more than just selling or advertising. You’ll investigate product and service development and management, pricing, market research, advertising, sales promotion, distribution and other related areas.

Studying Marketing at Waikato Management School will give you the skills to develop innovative brands, to find out what drives customer behaviour, and to design effective promotions, campaigns and advertising.