Waikato sponsors top research journal’s special issue on marketing dynamics
Waikato Management School is one of eight international academic institutions sponsoring a special edition of the Journal of Marketing Research which will focus on marketing dynamics. It’s the outcome of a marketing dynamics conference involving participants from the US Universities of Boston, New York, California Davis and California Los Angeles; Özyegin University in Istanbul, Tilburg and Groningen Universities in the Netherlands, and the University of Waikato.
The Journal of Marketing Research is one of the top four academic publications for marketing research. Waikato’s representative on the advisory board for the special issue is Professor Harald Van Heerde, a.multiple award-winning international authority on marketing. A call for papers has been issued; the special edition is scheduled to appear in June 2012.