Jennifer Gibb

Senior Lecturer – Strategy & Human Resource Management

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Description

Jenny is a senior lecturer in the Department of Strategy & Human Resource Management at the Waikato Management School. Her teaching focuses on the areas of strategic management, organization theory, and strategic innovation. Taking a socio-economic perspective Jenny’s prior research centred on value creation opportunities via the adoption of information technologies, particularly in electronic networks. Her current research agenda concentrates on the micro-foundations of competitive advantage. In particular she is interested in understanding the foundations of firm level competitive actions. This includes understanding how key decision-makers within firms set and adjust their goals that shape these actions. It also includes identifying and explaining how the actions taken by individuals and groups at a micro-level relate to the goals and ultimately the firm’s performance and competitiveness. These actions include general business activity that leads to strategic positioning as well as the goals and actions involved in the strategic innovation process that ultimately shape commercialization and competitive advantage. Overall, Jenny aims to contribute a more fine-grained understanding of how firm’s compete, to the strategic and organization management literatures. In order to do this she is currently focusing on building a better understanding of the dimensions of a competitive action. Jenny welcomes inquiries from scholars and postgraduate students, as well as consultancy  in the above fields.